In an unexpected policy shift, Saudi Arabia will allow the sale of alcoholic beverages at licensed establishments such as luxury hotels, five-star resorts, and tourist developments. The nation plans to lift its ban on alcohol at 600 sites next year to attract tourists in anticipation of the FIFA World Cup 2034. However, alcohol consumption will remain prohibited in public places, residences, stores, and fan zones, with spirits being entirely restricted under the Kingdom’s regulations.
The plans are part of the Gulf State’s Vision 2030 initiative aimed at attracting tourists and investment in preparation for hosting major international events, such as the World Cup and Expo 2030. Officials anticipate that regulated alcohol sales in upscale areas like Sindalah Island, Neom, and the Red Sea Project will enhance the country’s ability to compete with other Gulf nations, including the UAE and Bahrain, where alcohol consumption is already permitted in tourist zones.
According to the new alcohol regulations, venues authorized to sell alcohol will be managed by trained personnel under stringent licensing conditions. Beverages containing more than 20 percent alcohol content will continue to be prohibited. Authorities have stated that the objective is to welcome international visitors while preserving cultural identity, positioning Saudi Arabia as a progressive yet respectful entity in global tourism.
The plan is scheduled for implementation in 2026, eight years prior to the commencement of the World Cup, and is in response to increasing pressure to modernize the Kingdom’s image. The government stated that sales will be conducted exclusively in controlled environments, with licensed service staff and established operational rules to ensure alcohol is managed responsibly and respectfully. Several international hotel chains are already adjusting their plans to include designated areas for alcohol consumption, with tourism officials anticipating a surge in new employment opportunities and global investment.
